How to Write an Article which drives the traffic?
First Most Important Part of a Blog is Selection of Heading for your article and then the second most part is your intro in any article. Your primary keywords must tell up in the first couple sentences of your intro, but all other space should be used to persuade the reader to consume the rest of your content. So here are a few frameworks to use.
Number one is what I like to call a strong statement. So one technique you’ll see that I use quite often is strong statements. So if you go to any of my blog posts, you’ll know that I often will make a statement to start this blog post. So, for example, I say backlinks are the nitrous of every successful SEO campaign. So my goal here is to make an obvious argument right out of the gate. And I’m saying that you need to get backlinks and they’re super important if you want to get better SEO results. And so if you were someone that agreed with that, you would want to continue reading because it will confirm your position, which is also known as confirmation bias. But if you’re someone who doesn’t agree with that, you’re also going to wanna read because you’re going to see if any of the information there is going to conflict with your current belief system. So that is why making strong statements are so powerful because you’re hitting both sides of the opinion scale.
Number two is to use questions and data. So just like in your headlines, another method I’d love to use is to ask a problem right out of the gate. And so the question here is what the fastest way to learn SEO is? Well, if someone lands on this page after searching SEO, they likely have that question in their mind. So I’m just confirming that they’re on the right page. And then I add this part where I say I asked 130 real SEO experts to find out. So I said a number or a piece of data to make this more exciting and unique. Now remember when you’re asking a question, you’re creating an open-loop, and that incentivizes the user to want to consume the content because they want to get that loop closed.
The third method is to leverage authority within your industry. And one other way, which I’ve used in some other sectors, but I can’t tell those websites. So I just wanted to give you an example of what that’s like is leveraging someone else’s authority to make a point for yourself. So as you can tell right here in this Example, I say according to Rand Fishkin, who, if you don’t know who he is, he was the former founder and CEO of Moz. SEO is only going to get harder. And so what I’m doing is I’m leveraging someone’s name, I’m name-dropping as we did in the headlines earlier. And then I’m making a strong statement, and then I say, here’s why. So this essentially is combining all of the other elements I’ve explained into one. I’m name-dropping, I’m making a strong statement, and I’m creating an open loop.
The fourth method is to use stories. Now one other way that can be powerful is to inject a relevant story. So as you can tell from this post, I talk about PBN generally here, but then I immediately get into a story about how I used to use PBNs. And what I’m doing is I’m building rapport with the user, and I’m helping relate to them, and their situation and stories are the best way to persuade. And so if you have a story that is relevant to your primary keyword, you should take advantage of it and use it and craft it in a way that’s going to make your content far more engaging, especially in the beginning of the content in the introduction section.
Now the key to nailing your intro is to create as many open loops as possible. For Example, if you reread this article, you’ll see that I injected a simple open loop. So when I say hook, I’m referring to two elements in your SEO content. The first is your headline. Did you know that 80% of internet users don’t read past the headline? (distorting) Did you catch the open-loop? Well, I told you that they’re going to be two elements of the hook, but I only told you about the first one. Use these types of open loops in all of the content you create online. Now you understand how to craft the perfect hook for your content. And if you’re still reading this remarkable article because I’m going to tell you the V portion of this equation. But before I do write me a comment below saying finisher because you’re going to finish the rest of the article and learn the rest of this powerful content-creation formula.
So the next part of the HVC formula is value. This is the most complex part of the process, but there is only one high-level strategy that you need to understand. Your goal with all of your SEO content should be to create something different than what currently exists. Don’t try to be better. Focus on finding a unique angle for the target keyword and then create something awesome. Trust me; this is much easier and more effective. It’s always better to be first by creating something unique. You also have to understand that how your SEO content is perceived is influenced by your brand’s authority and social proof. That’s why you should always have your content written by a subject-matter expert, and you incorporate elements of social proof.
For Example, if the post has a decent amount of social shares, you should tell the number. If you have some unique data that validates any of the points you’re making, then use it. If you can get an authoritative figure to contribute a small quote for your content, do it. Also, you need to work to drive engagement on your content. This will push the social proof element even more, which brings me to the last part of the HVC formula.
The last part of the HVC formula is CTA or call to action, and I know this is an acronym within an acronym, but bear with me. So every piece of SEO content you create should have at least one primary CTA. Now what type of CTA you use will depend on the nature of the content. For Example, if you’re targeting an informational top-of-the-funnel keyword, the CTA should either be a call to share the content, engage with the content, or to share for a free lead magnet. It seldom makes sense to try to sell a reader on an informational type of asset.
The other important part of this process is to add CTAs throughout your SEO content. Don’t just drop one at the end because most people won’t make it that far. You should have micro CTAs throughout your content. Like in this article, I’ve asked you a few times to leave a comment and like the article. So if you haven’t done that already, please do. Don’t be scared to ask someone to engage with your content. So that’s all you need to know about the HVC formula. Memorize this formula and think about it every single time you create a new piece of content.
If you enjoyed this article, please like it now and comment below with what HVC stands for and then tell me what you think about it. Thank you so much for reading and please share because I have some fresh content coming out soon. I’ll see you soon and thank you so much for reading.